The top ten environmentally conscious beauty brands in the USA
- Steve larson
- Jul 21, 2024
- 7 min read
Updated: Aug 4, 2024
Contemporary buyers are more deliberate in their selections, especially when it comes to brands whose guiding values include environmental considerations. Since the beauty industry is a multibillion dollar industry with a lot of waste produced, it has historically been an underappreciated contributor to global waste. Because of this, a lot of businesses have chosen to include sustainable elements in all aspects of their products, including ingredients and packaging. Even while the business community alone won't be able to stop climate change, taking action now will still be preferable to inaction. The top ten environmentally conscious beauty brands in the US are listed below.

What what is meant by sustainable beauty?
Sustainable beauty is a personal care and beauty philosophy that considers the ethical, social, and environmental implications of the goods and activities used. It emphasizes reducing environmental damage and enhancing general well-being by implementing sustainable practices across the whole beauty product lifecycle. It's about making products with little environmental impact and cleaning up the beauty industry by considering ethics and aesthetics. Leading eco-friendly skincare brands use pure, organic, and healthful ingredients. By utilizing minimally compostable paper packaging and reusable glass jars, they also contribute to the reduction of plastic waste.
Key components of sustainable beauty include the following:
components: Using natural, organic, and ethically sourced components is a key component of sustainable beauty. This involves staying away from dangerous substances that might affect the environment and human health, such as phthalates, sulfates, and parabens.
Packaging: Using environmentally friendly packaging materials, sustainable beauty seeks to minimize waste. This can involve cutting out on extra packing and utilizing packaging that is recyclable, biodegradable, or compostable.
Manufacturing: Eco-friendly beauty firms work to lessen their production's negative effects on the environment. This can involve putting in place appropriate waste management techniques, cutting back on water use, and introducing energy-efficient measures.
Cruelty-free: Sustainable beauty advocates against using animals in experiments. Companies who are dedicated to sustainability typically make sure that no animals are used in the testing of their products, and they might even request certifications like the Leaping Bunny or PETA's cruelty-free emblem.
Social responsibility: Sustainable beauty takes into account the social effects of the beauty business, including fair trade methods, community support, and making sure that ethical working conditions are maintained throughout the supply chain.
Education and transparency: Sustainable beauty firms place a high value on education and openness by giving consumers clear and accurate information about their sourcing policies, ingredients, and environmental projects. Additionally, they seek to promote conscientious consumption and enlighten customers about sustainable solutions.
People can make more conscious decisions that are in line with their values, encourage environmental stewardship, and help create a healthier and more sustainable future by embracing sustainable beauty practices.
Which ten American companies are the leaders in eco-friendly beauty?
These are ten of the most well-known eco-friendly cosmetic brands in the US, while the market for these products is always changing.
1. Environmental pathways
Among the greenest cosmetics brands available in the US is Ecoroots. To satisfy your bath and beauty demands, these include soap bars, lip moisturizers, lotion bars, face creams, masks, and moisturizers. Their hydrating Rosehip Facial Cream is rich in antioxidants and vitamin C to keep skin looking great for a long time. It is made with natural coconut oil, rosehip seed oil, and hibiscus extract. While every item is non-toxic, cruelty-free, and vegan, some—like the organic face cream—contain derivatives of palm oil. The Colorado-based company Ecoroots is a one-stop shop for ethical online buying.
In addition to products that enhance attractiveness, they also carry plastic-free products that you can use in your zero-waste kitchen, such as reusable dishcloths and laundry detergent. Every order is transported without plastic and in cartons or glass containers with aluminum covers. EcoRoots uses its 1% for the Planet membership to support environmental causes.
2. The Organic Market of Andrea
Plant-based and environmentally friendly skin care products such as body washes, tinctures, oils, lotions, balms, face bars, and more are available at Andrea's Organic Market. They include face masks, serums, shower bars, and leave-in conditioners for your hair in addition to green skin care products. Their products are made using organic components such as cold-pressed natural oils and non-GMO butters. There are no artificial ingredients or potentially harmful materials in anything. They use goat's milk in some of their products (like their Radiant Skin Face Scrub for people with acne-prone skin), but they can also substitute coconut milk upon request.
One of the leading ethical skincare companies, Andrea's Organic Market, employs fair trade materials whenever possible. In their Indiana facility, each and every one of their goods is handmade. Eco-friendly packaging uses glass biodegradable packaging and refillable containers. Orders are delivered without the use of plastic, including packaging, peanut packaging, and compostable tape.
3. Herbs for Dabbing
Among the most environmentally conscious beauty brands in the US is Dab Herb. With the power of plants, they provide the most opulent ethical beauty products and artisanal solutions that nourish and replenish the skin. Their line of cosmetics includes food-grade, wildcrafted, certified organic, and foundations, mascaras, herb eyeshadows, face luminizers, and edible lip balms. Their 3-in-1 Frankincense Serum Foundation, which has unrefined oils and herbal extracts, will make applying makeup easier. Without clogging your pores, it can aid with priming, moisturizing, and concealing.
Shea butter and coconut oil, two food-grade ingredients, are used to make organic tea lip balms. There's matcha-lemon balm, hibiscus-grapefruit, lavender-vanilla, and chocolate-Assam tea. Dab Herb is one of our favorite brands of organic makeup. For their environmentally friendly cosmetic packaging, they repurpose and recycle metal and glass containers. No plastic is used in the shipping of any purchase. Dab Herb makes donations to the non-profit Manufactured in the Free World, which fights slavery and human trafficking.
4. Organic Butter Me Up
In the United States, Butter Me Up Organics is a "modern-day apothecary" eco-friendly beauty brand that offers a wide range of eco-friendly skin and hair products, including hair waxes, facial cleansing bars, lip balms, beard balms, makeup removers, and a ton more. They make use of premium, organic materials like clays and oils. The majority of the ingredients are cruelty-free and environmentally friendly. They provide a variety of solid face wash bars, one of which is made of French green sea clay. All skin types can use the clay, which eliminates oil and pollutants without irritating the skin. There are also organic baby skin care products available, such as natural baby wash, baby butt butter, natural baby powder without talc, and organic bath bombs.
5. Guidelines
One of the most well-known and influential ethical skincare businesses in the US is Ethique, an eco-friendly beauty brand that sells a range of solid bars and powder concentrates for skin, hair, and body care. For skin care, face cleansers, scrubs, and moisturizers are provided. Its Bliss bar is a zero-waste, soap-free face cleanser and makeup remover that works for all skin types, even sensitive and dry ones. To gently cleanse and moisturize, it combines kaolin clay and creamy coconut. Their solid face cream, Perfector, is full of nourishing ingredients including kokum butter and jojoba for long-lasting moisture.
6. Love Organics One
A sustainable cosmetics firm that values both the earth and your skin is One Love Organics. Their range of products includes a variety of balms, cleansers, creams, mists, moisturizers, oils, scrubs, and serums that are produced by hand from premium ingredients in little amounts to maintain the ideal pH of the skin. After testing the skin, a dermatologist discovered no particular allergies or irritants, such as artificial fragrances. They use a certified organic blend of natural coconut oil, jojoba, mango butter, and chia in their Skin Savior Multi-Tasking Wonder Balm. It works well as a moisturizer, a face mask, and a makeup remover.
7. Appraisal
The best green beauty products also help us use fewer different products overall. Axiology is one of our preferred low-waste makeup brands. Multipurpose items like their beauty crayons help reduce environmental impact and make cosmetic bags more sustainable. One of the largest brands of cosmetics with environmentally friendly packaging is Axiology. Additionally, it works with a women's cooperative in Bali to recycle paper trash from the island for the outside packaging of the brand. In addition to abstaining from palm oil use, Axiology supports forest protection by making donations to the Orangutan Foundation International.
8. Mindful skin maintenance
This eco-friendly beauty company has won multiple sustainable beauty accolades for its range of natural products, including the "Best Buy" award from Ethical Consumer. For common items, they employ recyclable plastic refill bottles or packaging made of glass or aluminum. Conscious Skincare supports neighborhood nonprofits like Greenacres Animal Rescue in Pembrokeshire by donating goods and cash.
9. The Moon and Fat
This female-run, zero-waste cosmetics firm sources all of its components ethically and mostly from organic sources to produce all of its products in-house. They use glass bottles and containers, recycled post-consumer paper boxes, and paper sifters in their thoughtfully thought-out eco-friendly packaging for cosmetics. The handbook on regenerative packaging provides instructions on how to properly dispose of your empty items. Fat & Moon makes gifts to a number of charitable partners.
10. Beauty ATHR
Based in Tucson, Arizona, this relatively new ecological beauty company uses minerals from the desert and crystal infusions to produce a distinctive line of sustainable cosmetics. The first ingredients and components are sourced as fairly and ethically as possible. They only partner with factories that can provide safe and equitable working conditions in the US, Canada, and Europe. It is recyclable packaging. Based in Tucson, Arizona, Ecological Beauty is a recyclable ecological beauty company. It uses materials from the desert and crystal infusions to create a distinctive line of sustainable cosmetics. The first ingredients and components are sourced as fairly and ethically as possible. They only partner with factories that can provide safe and equitable working conditions in the US, Canada, and Europe. You can recycle the packaging. Every item at ATHR Beauty, a 1% for the Planet member, is linked to an optional donation.
In summary
Traditional cosmetics are to blame for the filth that exists in the world. Along with the mountains of plastic garbage produced by shampoo bottles and other disposable plastic containers, these artificial substances made in laboratories pose a threat to both our health and the environment. All species look better when items are made with minimal packaging and components that are healthy for the environment and pregnant women.
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